Cadillac is changing the way you shop for cars with its new Cadillac Live virtual showroom. Using human product specialists and the latest high-tech gear, Cadillac Live lets you remotely speak to an expert about a car you’re interested in buying, complete with a full tour of the vehicle. Plus, you can see different trims and colors using digital tools, which gives you a wider selection and unprecedented convenience in the car-buying process.
Cadillac launched the new program in Canada, though it’s scheduled to make its way across the U.S. in a short while. Using an iPhone X, Osmo Mobile gimbal, and a Bluetooth headset, a specialist can have a one-way video chat with you as you sit in the comfort of your home or office. Combining personal shopping with a digital showroom, Cadillac Live is ideal if you have a busy work schedule or if you don’t live near a Cadillac dealership.
The Cadillac brand also worked with marketing researchers to show that “71 percent of customers report switching to a competitor’s product after finding their selection process easier.” This is especially true for luxury car shoppers; one reason the automaker is eager to make the selection process as easy as possible.
Currently, the Cadillac Live site is headed to California, Illinois, New Jersey, and New York, but the service will soon make their way to other locations across the U.S. Offering a truly unique shopping experience, Cadillac Live is the future of car buying.
Those of us lucky enough to live in or around Bangor, Maine, don’t need to wait for the full U.S. rollout of Cadillac Live to experience Cadillac’s unparalleled luxury. To get behind the wheel yourself, pay us a visit as Quirk Chevrolet Cadillac of Bangor.