A recent General Motors trademark filing could signal a comeback for the old-school Chevrolet Cheyenne nameplate as a potential new truck model.
Starting in the 1970s, Cheyenne was a high-end trim level in Chevy’s C/K truck lineup. The name went away in the 1999 model year when Silverado took over as the brand’s flagship pickup.
So far, GM isn’t saying much about its plans to bring back the Cheyenne nameplate. On its registration application with the U.S. Patent and Trademark Office, it says only that the new trademark “is intended to cover the categories of motor land vehicles, namely trucks.”
However, after the Cheyenne went out of production, Chevrolet brought back the name twice for concept trucks, providing clues for what a new Cheyenne might look like.
The first one, the 2003 Chevrolet Cheyenne Concept, was a compact truck with side-access bed doors and a sporty look. The second was the 2013 Silverado Cheyenne Concept, a high-performance street truck that featured a low-slung build and a 420-horsepower engine.
If a new Chevrolet Cheyenne does emerge, the odds are good that it will take some cues from one of these two concepts. A compact Cheyenne would allow GM to take part in the hot new market for smaller trucks. A high-performance Cheyenne could also provide the automaker with a unique edge on the competition.
We love trucks here at Quirk Chevrolet Cadillac of Bangor, and a new Chevy Cheyenne would be a great addition to the lineup. To learn more about the trucks we offer right now, visit us here at our dealership in Bangor, Maine.